Sales Team Lead – Coca-Cola Beverages South Africa (Reference: CCB260728-10)
- Location: Welkom, Free State
- Company: Coca-Cola Beverages South Africa (CCBSA)
- Job Category: Commercial – Sales and Marketing
- Job Type: Permanent
- Reference Number: CCB260728-10
- Closing Date: 04 August 2026
Job Overview
Coca-Cola Beverages South Africa (CCBSA), the largest Coca-Cola bottler in Africa, is seeking a dynamic and results-driven Sales Team Lead to join its Sales Department in Welkom. Reporting to the Channel Lead, the successful candidate will be responsible for implementing and executing local trade strategies, leading and coaching a team of Merchandiser Order Takers, and driving sales performance to achieve key business objectives.
This role is ideal for an experienced sales professional with strong leadership skills and a passion for customer development, trade execution, and team performance.
Key Responsibilities
As the Sales Team Lead, you will:
Sales Performance
- Drive daily, weekly, and monthly sales targets across the assigned region.
- Monitor sales performance and implement corrective actions where necessary.
- Optimise sales by effectively allocating promotional stock, point-of-sale (POS) material, and merchandising resources.
Customer and Market Development
- Develop and execute customer-specific business plans with the sales team.
- Increase market share through effective merchandising and trade execution.
- Conduct regular trade visits and build strong relationships with store managers and business owners.
- Maintain high retail execution standards across all customer outlets.
Execution Excellence
- Ensure the Picture of Success standards are implemented across all trade channels.
- Oversee merchandising activities, promotional campaigns, order generation, and stock rotation.
- Ensure dealer compliance with promotional and quality standards.
- Support dealer training initiatives.
Team Leadership and Development
- Coach and mentor Account Developers and Merchandiser Order Takers.
- Conduct field coaching, performance reviews, and feedback sessions.
- Build a high-performance culture focused on teamwork and customer satisfaction.
- Develop team capabilities to improve execution excellence.
Planning and Forecasting
- Plan and review promotional calendars and quarterly action plans.
- Coordinate route-to-market strategies with regional teams.
- Analyse sales data, Margin Minder reports, and loyalty insights to improve business performance.
- Present performance insights to customers and management.
Customer Relationship Management
- Build and maintain long-term customer relationships.
- Negotiate permanent, promotional, and ad hoc display space.
- Support customer growth through effective account management.
Key Performance Indicators (KPIs)
Performance will be measured against:
- Daily, weekly, and monthly sales volume and revenue targets.
- Outlet development and customer retention.
- Compliance with Picture of Success execution standards.
- Promotional implementation effectiveness and return on investment.
- Reduction in repeat callouts and quality incidents.
- New product listings and distribution coverage.
- Sales team productivity and performance.
- Customer satisfaction and loyalty.
Minimum Requirements
Education
Applicants must have:
- A 3-year Diploma or Degree in Sales, Marketing, or a related field.
Experience
Applicants should have:
- At least 2 years’ sales experience, preferably within the FMCG industry.
- Experience in customer development, trade execution, and people management.
Required Skills and Competencies
The ideal candidate should demonstrate:
- Sales leadership and coaching skills.
- Route-to-market strategy execution.
- Customer relationship management.
- Trade execution and merchandising expertise.
- Data analysis and business insight interpretation.
- Strong problem-solving and decision-making abilities.
- Negotiation and influencing skills.
- Excellent communication and presentation skills.
- Planning and organisational abilities.
- Ability to lead and motivate high-performing teams.
- Commercial and business acumen.