Sales Manager: Bloemfontein x1
- Reference Number: SM: Bloemfontein
- Location: Bloemfontein
- Employment Type: Permanent
- Work Level: Management
- Salary: Market Related
- EE Position: No
- Posted: 20 February 2026
Job Overview
The Sales Manager is responsible for recruiting, developing, and managing Sales Representatives and Brokers to achieve production targets and grow market share.
The role focuses on implementing an integrated sales and marketing strategy, ensuring regulatory compliance (FAIS and FSCA requirements), driving business retention, and providing leadership and technical support to the sales team.
This is a management-level position requiring strong industry knowledge, regulatory understanding, and the ability to build and sustain profitable markets.
Job Description
Sales & Marketing Strategy
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Develop and implement an integrated sales and marketing plan aligned with regional objectives.
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Review and update the strategic plan regularly.
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Monitor progress and compile strategic performance reports.
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Communicate strategy and targets clearly to sales representatives.
Recruitment & Development
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Recruit and select Sales Representatives in line with FSCA requirements.
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Facilitate training (pre-course and post-course).
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Conduct on-the-job assessments and coaching.
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Mentor supervisees and submit supervision evidence monthly.
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Provide technical support and motivation to representatives.
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Deliver product and compliance training to brokers.
Broker Management
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Build and maintain professional relationships with brokers.
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Ensure brokers have necessary documentation and updated systems.
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Provide updates on products and services.
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Handle administrative queries on behalf of dedicated brokers.
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Monitor broker business practices and provide guidance.
Market Development & Retention
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Identify, penetrate, and develop new markets.
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Negotiate stop-order markets.
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Maintain relationships with key decision-makers and industry stakeholders.
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Retain and grow market share in existing markets.
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Ensure production targets are achieved and business retention is maintained.
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Conduct product presentations within the market.
Compliance & Risk Management
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Ensure adherence to FAIS requirements.
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Supervise representatives rendering services under supervision.
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Monitor and manage complaints, investigations, and debarment processes.
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Adhere to Code of Conduct and Treating Customers Fairly (TCF) principles.
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Comply with risk, audit, and governance requirements.
Leadership & Performance Management
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Provide leadership to the sales team.
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Drive performance through coaching and recognition systems.
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Monitor productivity and ensure achievement of set targets.
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Promote company values and culture.
Minimum Requirements
Education
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Matric (Grade 12).
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Relevant qualification recognised by the FSCA.
Regulatory & Technical Requirements
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Regulatory Examination Level 5 (Representatives).
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Regulatory Examination Level 1 (Key Individuals).
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Class of Business: Long-Term Insurance and Investments (as applicable).
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Continuous Professional Development (CPD) compliance.
Experience
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1 year management and oversight experience (Categories A, B1, B2, C, B1-A, B2-A and retail pension funds).
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2 years project management experience.
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2 years experience in the insurance industry.
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At least 1 year advice and intermediary experience in relevant categories.
Key Competencies
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Strong leadership and team management skills.
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In-depth knowledge of FAIS and regulatory compliance.
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Strategic planning and execution capability.
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Strong market development and negotiation skills.
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Excellent coaching, mentoring, and performance management ability.
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High ethical standards and risk awareness.