Digital Content Specialist (Post Level 11)
Job Overview / Description
- Position Title: Digital Content Specialist (Post Level 11)
- Company: University of the Free State (UFS)
- Location: Bloemfontein, Free State
- Contract Type: Permanent
- Work Schedule: Full-Time
- Job Reference: Job ID 6262 | Ref: 1959
- Published Date: 22 October 2025
- Closing Date: 31 October 2025
- Start Date: 01 December 2025 or as soon as possible
- Salary: R447,323.31 – R562,750.48 p.a. (depending on experience and budget)
- Fringe Benefits: Pension, medical aid, group life insurance, housing allowance, leave, service bonus, and study benefits (subject to conditions)
Introduction
UFS is seeking a dynamic and experienced Digital Content Specialist to manage and optimise digital content across its institutional web platforms. The role requires a highly organised individual with a blend of technical, editorial, and analytical expertise, aligned with global digital content and user experience best practices.
Purpose of the Role
To manage and publish content on UFS websites, ensuring clarity, consistency, SEO optimisation, and compliance with accessibility standards. The role supports digital engagement through content audits, multimedia curation, analytics, and collaborative web development efforts.
Key Responsibilities
Manage workflows and content publishing across UFS websites using the Communication and Marketing System.
Write and edit content in line with SEO and Web Content Accessibility Guidelines (WCAG 2.1).
Conduct website content audits and ensure compliance with UFS brand standards.
Contribute content to the UFS Newsdesk (Content Hub).
Support UX/UI improvements and basic web development (HTML, CSS, JavaScript).
Curate and upload multimedia content (text, image, video).
Monitor and report on website analytics using GA4, Search Console, SEMrush, Ahrefs, etc.
Collaborate with internal stakeholders (faculties, ICT) and external partners on digital projects.
Benchmark global digital best practices and propose continuous improvements.
Minimum Requirements
Bachelor’s degree or Advanced Diploma (NQF Level 7) in:
Communication
Multimedia
Web Development
Digital Marketing
Journalism or related field
At least 2 years of relevant experience in:
Digital content management
SEO writing
Technical digital content production
Recommendations (Preferred)
Honours degree (NQF Level 8) in a relevant field
Proficiency in:
CMS platforms
HTML, CSS, JavaScript
Web accessibility compliance
Experience in:
Higher education or complex web environments
API integrations, schema markup, Google Tag Manager
Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
Multilingual ability (English + South African languages)
Core Competencies
Results Orientated
High standards, goal-driven, adaptive
Strategic Thinking
Detail-oriented, manages multiple priorities
Business Acumen
Rule-following, proficient in MS Office
Leading
Motivated, energetic, team-player
Building Coalitions
Persuasive, relationship-builder, effective communicator
Application Process
‼ IMPORTANT: Applications must be submitted online via the official UFS vacancy site:
https://ufs.hua.hrsmart.com/hr/ats/JobSearch/viewAll
Applications submitted through any other platform will not be considered.
Required Documents:
Detailed Curriculum Vitae
Certified copies or official proof of qualifications (with SAQA verification for foreign qualifications)
ID document or passport (for foreign nationals)
Confirmation of employment (letter, service certificate, or payslip – for external applicants)
Incomplete applications will not be accepted.
Enquiries
Tel: 051 401 2558 / 2979 / 9813 / 984
Email: ManzanaL@ufs.ac.za or Recruit@ufs.ac.za