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    Dealer Principal – VW & Audi Bloemfontein

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    PRINCIPAL DEALER

    Position Summary: Dealer Principal – VW & Audi Bloemfontein

    • Location: Bloemfontein
    • Job Type: Permanent
    • Salary: Market Related
    • Deadline to Apply: 08 October 2025
    • Employer: Motus Corporation
    • Application Status: 1 applicant, 39 views so far

    Role Purpose

    Lead the dealership to meet profit and performance targets across sales (vehicles, parts, labour), ensure compliance, drive business growth, and maintain strong manufacturer relationships.

    Key Responsibilities

    • Financial: Deliver bottom-line profit, manage cash flow, stock, assets, and ROI.

    • Operational: Oversee all dealership departments; ensure quality, service, and compliance with franchise/OEM and internal standards.

    • Strategic Growth: Develop business strategies to increase market share and profitability.

    • People Leadership: Act as a “manager of managers”; drive high-performance culture; recruit and retain talent; coach and motivate teams.

    • Customer & Compliance: Improve customer acquisition and retention; ensure full legislative and policy compliance (OHS, FICA, NCA, etc.).

    Qualifications & Experience Needed

    Must-Haves:

    • 8+ years in retail motor industry, 5+ years in dealer operations management.

    • Strong financial management and understanding of vehicle financing, stock, and parts.

    • Track record in vehicle sales, service & labour management.

    • Matric (Grade 12).

    Preferred:

    • Tertiary business/commercial qualification (Sales/Marketing ideal).

    • Recognised management or leadership diploma/certificate.

    • Experience with Drive DMS, Excel, and Outlook.

    • OEM brand experience (Volkswagen or Audi a plus).

    • Social media marketing knowledge.

    Key Skills & Personal Traits

    • Leadership, resilience, results-driven.

    • Strong communication and negotiation.

    • Customer centric and commercially minded.

    • Data analysis, decision-making and judgment.

    • Passion for the automotive industry.

    • Must be hands-on, assertive, and professional.

     Other Important Requirements

    • Valid, unendorsed driver’s license.

    • Knowledge of labour law and automotive compliance standards (FICA, CRA, NCA, etc.).

    • Proven experience working within OEM/franchise guidelines.

     About the Employer: Motus Corporation

    A diversified automotive group with over 20,000 employees globally, Motus offers retail, rental, aftermarket parts, and mobility solutions. Known for its partnerships with leading OEMs and a strong footprint across SA and selected international markets.

     Application Tip:

    If you meet most of the key requirements and have OEM experience or a track record of managing high-performing dealership teams, this is a prime leadership opportunity with a well-established brand.

    Would you like help drafting a cover letter or CV update tailored to this role?

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