Manager – Regional Marketing: Commercial Operations SA MTN
The Regional Brand & Marketing Manager plays a key role in driving the execution of localized brand and marketing strategies within the region. Reporting directly to the Head of Region, the role focuses on delivering Go-To-Market (GTM) activities, trade marketing, sponsorships, events, and customer engagement initiatives aligned with MTN’s national strategic direction. This role bridges strategy and execution across both B2C (prepaid, postpaid, youth, residential, fintech) and B2B (enterprise) segments, ensuring all activities are tailored to the local market dynamics while adhering to the central team’s governance and brand standards.
The role of a Manager is crucial in ensuring that the marketing strategies align with the overall goals of the organization. A dedicated Manager will oversee the various initiatives and drive the team towards achieving success in the market.
Job Overview:
- Location: Bloemfontein, Free State, South Africa
- Closing Date: 12 August 2025
- Job Schedule: Full-Time
- Job ID: 5696
Company Overview
At MTN, we believe in connecting people, communities, and opportunities. As a leading African mobile network operator, our mission is to deliver a bold, new digital world to our customers. We value innovation, collaboration, and diversity. Our team is committed to making lives brighter by driving meaningful impact in the markets we serve.
Key Responsibilities
Strategy & Execution
Develop and execute localized marketing and GTM strategies for B2C and B2B segments
The Manager will also be responsible for ensuring that all marketing campaigns reflect the brand’s values and objectives, enhancing customer loyalty.
Collaborate with central B&M teams to align regional plans with national objectives
Drive media planning, sponsorships, and regional events with compliance to central guidelines
Lead implementation of region-specific digital and social media campaigns
Identify NPS drivers and deliver improvement plans
Ensure full brand governance and compliance
Regional Marketing Delivery
Analyze data on NPS, brand health, and campaign performance to guide decisions
Lead the regional marketing team in executing GTM plans and trade marketing activities
The Manager will guide their team in developing innovative strategies that respond to market changes and customer preferences.
Manage execution of regional sponsorships, CSI activations, events, and PR initiatives
As a Manager, it is vital to prioritize effective communication with stakeholders to ensure alignment and cooperation on various projects.
Maintain strong stakeholder relationships across internal teams, media, and community
Integrate customer insights into all marketing planning
Financial Management
Manage and optimise regional marketing budgets
Monitor campaign expenditure and ROI
Identify revenue-generating opportunities within marketing initiatives
Oversee cost-effective media planning and buying
Governance & Compliance
The Manager will play a key role in upholding governance standards, ensuring that all marketing practices are ethical and compliant with regulations.
Implement and maintain brand and policy governance
Participate in alignment meetings between central and regional teams
Review regional adaptations to ensure alignment with MTN’s national strategy
Continuous Improvement
Stay informed on market trends, competitor activities, and customer behaviour
Drive innovation and improvements across all marketing activities
Embed a culture of continuous service delivery improvement
People & Culture
Lead, coach, and mentor the regional marketing team
As a Manager, one must embody leadership qualities that inspire and motivate the team to achieve their best performance.
Set KPIs, provide performance feedback, and support skills development
Foster a culture of collaboration, inclusion, and high performance
Ensure healthy employee relations and implementation of EE targets
Requirements
The ideal Manager will have a track record of successful team leadership and a proven ability to foster talent within the organization.
Education
Bachelor’s degree (4-year tertiary qualification) in Marketing, Communications, Business, or related field
Experience
Minimum 5 years in Brand and Marketing
Strong experience executing GTM strategies for both B2C and B2B segments
Demonstrated success in trade marketing, events, sponsorships, and digital marketing
Experience in the telecoms industry or related sector is advantageous
Exposure to diverse markets and regions is an asset
Skills & Competencies
A forward-thinking Manager must stay updated on the latest trends and strategies in marketing to maintain a competitive edge.
GTM Planning & Execution
Media Buying & Planning
Marketing Strategy Development
Cross-functional governance & stakeholder engagement
Data analytics and performance reporting
Event management and sponsorship coordination
A proficient Manager will coordinate events that resonate with the target audience, enhancing brand visibility and engagement.
Ready to Apply?
Be part of a future-focused marketing team that connects communities and accelerates growth.
Apply by 12 August 2025 via the MTN Careers portal.
Location: Bloem Regional Office
Join us as a Manager and be part of a dynamic team that drives innovation and growth in the marketing landscape.