Sales Representative – Outbound
- Company: Econofoods
- Location: Bloemfontein
- Department: Commercial Sales – East End
- Employment Type: Permanent
- Industry: FMCG / Frozen Foods Retail
- Reference Number: OutbndSalesRep.Bloem.June2026
- Closing Date: 30 June 2026
Job Description
Econofoods is seeking a motivated and results-driven Outbound Sales Representative to drive sales growth, maintain customer relationships, and identify new business opportunities within the food and FMCG sector. The successful candidate will promote Econofoods’ products, develop strong client partnerships, and contribute to the company’s commercial growth objectives.
This role is ideal for a sales professional who enjoys building relationships, identifying opportunities, and working in a fast-paced retail and FMCG environment.
Purpose of the Role
The primary purpose of the position is to:
- Grow sales revenue.
- Maintain and expand the customer base.
- Develop strong client relationships.
- Identify new market opportunities.
- Promote Econofoods products effectively.
- Achieve and exceed sales targets.
Key Responsibilities
Customer Relationship Management
- Build and maintain strong relationships with existing and prospective customers.
- Understand customer needs and recommend suitable products.
- Ensure high levels of customer satisfaction and loyalty.
- Maintain regular communication with clients.
Sales and Business Development
- Identify and pursue new business opportunities.
- Generate leads and convert prospects into customers.
- Develop and implement effective sales strategies.
- Expand Econofoods’ market presence.
Product Promotion
- Conduct product presentations and demonstrations.
- Promote Econofoods’ frozen food product range.
- Educate customers on product benefits and offerings.
- Assist customers in selecting products best suited to their needs.
Market Research and Analysis
- Monitor industry trends and customer preferences.
- Track competitor activities and market developments.
- Identify opportunities for growth and product expansion.
- Provide feedback on market conditions and customer demands.
Sales Reporting
- Prepare oral and written sales reports.
- Report on:
- Customer requirements
- Market trends
- Competitive activities
- Potential new products and services
- Maintain accurate sales records and pipeline information.
Target Achievement
- Manage and grow the sales pipeline.
- Meet and exceed monthly sales targets.
- Drive revenue growth through relationship-based selling techniques.
Minimum Requirements
Qualifications
- Grade 12 (Matric) or equivalent qualification.
Experience
- Minimum of 2 years’ experience in a similar sales role.
- Experience within FMCG Retail is highly preferred.
- Experience in a fast-paced sales environment.
Licensing
- Valid driver’s licence.
Industry Knowledge
- Strong understanding of the South African food industry.
Availability
- Willingness to travel within South Africa.
- Flexibility to work extended or varying hours when required.
Required Skills and Competencies
Sales Skills
- Lead generation and prospecting.
- Negotiation and persuasion.
- Relationship-based selling.
- Business development.
- Customer retention.
Communication Skills
- Excellent written and verbal English communication.
- Strong presentation skills.
- Ability to build rapport with diverse customers.
Technical Skills
- Proficiency in Microsoft Office applications.
- Ability to prepare reports and maintain sales records.
Personal Attributes
- Friendly, confident, and professional.
- Customer-focused and service-oriented.
- Able to work independently and within a team.
- Adaptable and able to perform under pressure.
- Strong attention to detail.
- Aligned with Econofoods’ HO HOLA culture of appreciation, teamwork, and recognition.