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    Learnerships

    Sales and Marketing Learnership 2026

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    Sales and Marketing Learnership

    Sales and Marketing Learnership 2026

    Job Details

    • Job Title: Sales and Marketing Learnership
    • Company: South African Breweries (SAB)

    Job Purpose

    The purpose of this role is to deliver a market-driven, differentiated service within the Tavern Class of Trade. The role focuses on building sustainable growth in:

    • Brand equity

    • Sales volume

    • Market share

    • Competitive advantage

    • Corporate reputation

    This is achieved through excellent customer relationships, strong sales execution, and effective in-trade marketing.

    Key Responsibilities

    1. Sales Execution

    • Identify customer needs and sales opportunities

    • Promote SAB’s value proposition to customers

    • Close sales and achieve volume and sales targets

    • Plan, organise, and prioritise sales activities

    • Work closely with the sales lead to implement outlet-specific plans

    2. Customer Development

    • Manage and grow relationships with tavern owners

    • Conduct weekly customer visits per outlet

    • Ensure customers purchase directly from SAB consistently

    • Resolve customer issues promptly and professionally

    • Maintain accurate customer master data

    3. AMPPS Delivery

    Execute SAB’s AMPPS strategy:

    • Availability – ensure key brands and packs are always in stock

    • Merchandising – implement correct product placement and visibility

    • Price – ensure price compliance and correct price communication

    • Promotions – execute promotional campaigns throughout the year

    • Space – secure and protect shelf and fridge space against competitors

    4. Merchandising & In-Trade Execution

    • Ensure correct execution of SAB merchandising guidelines (ITEG)

    • Manage stock rotation to avoid out-of-stocks or expired products

    • Execute interior and exterior signage and promotional material

    • Monitor competitor activity and shelf space

    5. Asset Management

    • Manage SAB refrigeration units and other assets in outlets

    • Conduct asset verification and compliance audits

    • Ensure SAB products are correctly stocked in fridges

    • Manage permanent signage and merchandising equipment

    6. Stock & Quality Management

    • Assist customers with stock planning and replenishment

    • Minimise stock-outs through forward planning

    • Ensure product quality through proper stock rotation

    7. Administration & Reporting

    • Complete AMPPS surveys accurately and on time

    • Maintain updated and accurate customer data

    • Track outlet performance, volumes, and promotions

    • Report competitor insights and market trends

    Key Skills & Competencies

    Commercial & Sales Skills

    • Understanding of sales and marketing value chains

    • Ability to analyse profitability, pricing, and product mix

    • Strong selling and negotiation skills

    Customer Focus

    • Ability to build and maintain strong customer relationships

    • Customer-first mindset

    • Strong interpersonal and communication skills

    Accountability & Integrity

    • Takes responsibility for results

    • High ethical standards as an SAB representative

    Flexibility & Resilience

    • Ability to adapt to changing environments

    • Willingness to work flexible hours, weekends, and public holidays

    Minimum Requirements

    • Diploma or Degree

    • Valid unendorsed Code 8 driver’s licence

    • Basic computer literacy (Microsoft Office)

    • Local area knowledge

    • Ability to work flexible hours

    • Successful completion of a driving assessment

    Work Environment

    • Field-based (travelling between outlets)

    • Fast-paced, target-driven

    • Customer-facing role

    • Requires physical presence in outlets.

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