Job Details: Distribution Partner Manager | Non-Liquor
Job Title: Distribution Partner Manager | Non-Liquor
Company: Red Bull South Africa
Department / Function: Sales
Location: Bloemfontein, Free State (responsibility includes Free State & Northern Cape)
Employment Type: Full-time, Permanent
Industry: FMCG / Beverage
Travel Requirement: 80–90% (field-based role)
Role Purpose
To drive sales growth and perfect store execution in Independent Rural and Urban Trade.To expand and deepen Red Bull’s footprint in the non-liquor channel.To develop and execute a winning distribution partner model, positioning Red Bull as the leader in Energy within this market.To translate strategy into daily execution, managing third-party distributors and field performance.
Key Responsibilities
Sales & Distribution Management
Manage and develop 3rd party distribution partners
Drive sales growth and market expansion in independent trade
Ensure excellent in-store execution and distribution standards
Business Planning & Analysis
Analyse sales, market, and distribution data
Develop business strategies and convert them into actionable plans
Build case studies, sales concepts, and execution frameworks
Trade & Field Execution
Conduct regular trade visits across the region
Spend approximately 80% of time in the field
Ensure effective execution of sales strategies at store level
Budget & Reporting
Manage budgets and control spend
Compile management reports and performance dashboards
Track KPIs and financial performance
Minimum Requirements
Qualifications
Bachelor’s Degree (preferred)
Valid driver’s licence
Experience
More than 5 years’ sales experience in the FMCG sector
Proven track record in 3rd party distribution management
Sales team leadership experience
Experience managing sales forces across multiple trade channels
Regional account experience in independent trade
Key account management experience (advantage)
Skills & Competencies
Strong leadership, motivation, and people management skills
Excellent negotiation and influencing ability
Strong analytical skills and commercial acumen
Ability to interpret financial statements and market trends
Strategic thinking with strong execution focus
Highly organised, results-driven, and solution-oriented
Strong presentation skills
Advanced proficiency in MS Office (Excel & PowerPoint essential)
Ability to work independently with high accountability
Work Style & Environment
Highly mobile, field-based sales role
Extensive regional travel
Balance of execution, planning, analysis, and reporting
Entrepreneurial and performance-driven culture