Job Details: Distribution Partner Manager | Non-Liquor
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Job Title: Distribution Partner Manager | Non-Liquor
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Company: Red Bull South Africa
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Department / Function: Sales
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Location: Bloemfontein, Free State (responsibility includes Free State & Northern Cape)
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Employment Type: Full-time, Permanent
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Industry: FMCG / Beverage
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Travel Requirement: 80–90% (field-based role)
Role Purpose
To drive sales growth and perfect store execution in Independent Rural and Urban Trade.To expand and deepen Red Bull’s footprint in the non-liquor channel.To develop and execute a winning distribution partner model, positioning Red Bull as the leader in Energy within this market.To translate strategy into daily execution, managing third-party distributors and field performance.
Key Responsibilities
Sales & Distribution Management
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Manage and develop 3rd party distribution partners
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Drive sales growth and market expansion in independent trade
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Ensure excellent in-store execution and distribution standards
Business Planning & Analysis
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Analyse sales, market, and distribution data
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Develop business strategies and convert them into actionable plans
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Build case studies, sales concepts, and execution frameworks
Trade & Field Execution
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Conduct regular trade visits across the region
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Spend approximately 80% of time in the field
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Ensure effective execution of sales strategies at store level
Budget & Reporting
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Manage budgets and control spend
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Compile management reports and performance dashboards
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Track KPIs and financial performance
Minimum Requirements
Qualifications
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Bachelor’s Degree (preferred)
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Valid driver’s licence
Experience
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More than 5 years’ sales experience in the FMCG sector
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Proven track record in 3rd party distribution management
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Sales team leadership experience
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Experience managing sales forces across multiple trade channels
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Regional account experience in independent trade
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Key account management experience (advantage)
Skills & Competencies
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Strong leadership, motivation, and people management skills
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Excellent negotiation and influencing ability
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Strong analytical skills and commercial acumen
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Ability to interpret financial statements and market trends
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Strategic thinking with strong execution focus
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Highly organised, results-driven, and solution-oriented
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Strong presentation skills
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Advanced proficiency in MS Office (Excel & PowerPoint essential)
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Ability to work independently with high accountability
Work Style & Environment
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Highly mobile, field-based sales role
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Extensive regional travel
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Balance of execution, planning, analysis, and reporting
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Entrepreneurial and performance-driven culture