MiBusiness Insurance Specialist – Bloemfontein
- Company: MiWay / Sanlam Group
- Location: Bloemfontein, Free State, South Africa
- Employment Type: Permanent
- Date Posted: 9 September 2026
- Job Category: Commercial Insurance / Sales
Job Overview
MiWay, part of the Sanlam Group, is looking for a MiBusiness Insurance Specialist to join its sales team in Bloemfontein.
The position is focused on face-to-face commercial insurance sales (B2B) and is suited to a self-motivated, target-driven sales professional who can independently source, develop and convert new business opportunities.
The successful candidate will build relationships with business and corporate clients and provide tailored short-term insurance solutions across commercial, fleet and corporate portfolios.
Job Description
The MiBusiness Insurance Specialist will operate as a Commercial Insurance Sales Hunter, responsible for developing their own pipeline rather than relying on supplied leads.
The role involves prospecting for new business through cold calling, networking and direct engagement with business decision-makers. The successful candidate will also manage client relationships and grow their portfolio while ensuring high standards of service and appropriate risk screening.
Key Responsibilities
- Deliver on business strategies and key performance deliverables.
- Actively source and grow a portfolio of commercial and business clients.
- Identify and pursue new business opportunities.
- Generate and convert own new business leads.
- Conduct cold calling, networking and face-to-face prospecting.
- Build and maintain strong relationships with business and corporate clients.
- Conduct client appointments and liaise with decision-makers.
- Provide tailored short-term insurance solutions.
- Manage commercial, fleet and corporate insurance portfolios.
- Provide high-quality service to clients.
- Work towards maintaining a low lapse rate within the portfolio.
- Screen new business to ensure the portfolio does not pose an unacceptable threat to MiWay’s risk pool.
- Prepare for client appointments and conduct meetings professionally.
- Process new business efficiently and accurately.
- Meet new business targets.
- Maintain accurate administration and client records.
Minimum Qualifications
Applicants must meet the following requirements:
- NQF Level 4 / Matric / Standard 10.
- FAIS credits or a full insurance qualification, depending on the applicant’s Date of First Appointment (DOFA).
- RE5 Regulatory Examination completed.
- Valid Code B driver’s licence.
- Own reliable transport.
Minimum Experience
Candidates should have:
- At least 2 years’ experience in the commercial insurance industry.
- At least 2 years’ experience in face-to-face business sales.
- Demonstrated ability to source and convert own new business leads.
- Experience building and managing a client portfolio.
Skills and Competencies
The ideal candidate should demonstrate:
- Excellent customer service and interpersonal skills.
- Ability to deal confidently with customers and employees at all levels.
- Strong administrative skills.
- Effective planning and time-management abilities.
- Results-oriented approach.
- Self-discipline and ability to work under pressure.
- Self-motivation and a desire to achieve targets.
- Analytical and organisational skills.
- Strong problem-solving and solution-oriented abilities.
- Flexibility and adaptability.
- Ability to multitask.
- Strong attention to detail.
- Professional and organised approach.
- Excellent Microsoft Excel and PowerPoint skills.
Knowledge and Business Skills
The role requires knowledge and practical ability in:
- New business targets.
- New business processing.
- Appointment preparation and scheduling.
- Client appointments and liaison.
- Client relationship management.
- Commercial insurance sales.
- Business development and lead generation.
Personal Attributes
MiWay is looking for candidates who demonstrate:
- Persuasiveness.
- Interpersonal savvy.
- Sound decision-making.
- Commitment to self-development.
- Resilience.
- Collaboration.
- Strong customer focus.
- Innovation.
- Results orientation.
Salary and Benefits
The position offers:
- Permanent employment.
- Hybrid working setup based in Bloemfontein.
- Competitive basic salary with no retainer.
- Lucrative commission structure.
- Training and tools of the trade.
About MiWay and Sanlam Group
MiWay is part of the Sanlam Group and focuses on providing products, services and solutions designed around customers’ needs.
The organisation places emphasis on technology, innovation, customer relationships and employee development. Through the wider Sanlam Group, employees have access to opportunities for career growth and professional development across multiple business areas.



