Equipment Sales Representative (Agriculture) x1
Job Overview
Job Title: Equipment Sales Representative (Agriculture)
Location: Worcester, Free State, Mpumalanga & Limpopo
Job Type: Permanent | Full-Time
Industry Sector: Agriculture / Sales / Equipment
Salary: To be discussed
Published: 22 hours ago
Employer: Orchard Agri (Pty) Ltd
Job Description
Orchard Agri (Pty) Ltd is seeking a dynamic and knowledgeable Equipment Sales Representative to promote and sell agricultural machinery directly to farmers and end-users across multiple regions including Worcester, Free State, Mpumalanga, and Limpopo. This role is ideal for a sales professional with strong technical knowledge of farm equipment and a passion for engaging with clients in the agricultural sector.
Key Responsibilities
1. Sales and Customer Engagement
Engage directly with farmers and end-users to assess and understand their equipment needs
Present and demonstrate farming equipment, clearly explaining features and benefits
Offer tailored solutions for individual farming operations
Negotiate and close sales deals, meeting or exceeding monthly targets
2. Lead Generation and Market Development
Actively prospect and generate new business by visiting farms, attending events, and leveraging existing leads
Follow up on leads from the Spares Counter Sales Rep and Workshop
Identify upselling and cross-selling opportunities
Provide relevant service leads to the Spares and Workshop teams
3. Product Knowledge and Technical Expertise
Maintain up-to-date knowledge of all Orchard Agri equipment (tractors, harvesters, sprayers, cultivators, motorcycles, etc.)
Stay informed on competitor products and emerging technologies
Participate in product training and demonstrations
4. Customer Support and After-Sales Service
Guide clients on operation, maintenance, and servicing of purchased equipment
Liaise with workshop teams to ensure proper delivery, setup, and after-sales service
Address and resolve customer concerns and warranty issues
5. Sales Reporting and Administration
Maintain accurate records of sales, customer interactions, and feedback
Provide regular reports and forecasts to the Sales Manager
Coordinate with internal teams to ensure smooth order processing and deliveries
Minimum Requirements
Experience:
Minimum of 3 years in agricultural equipment or heavy machinery sales
Proven ability to meet/exceed sales targets
Education:
Matric (Grade 12) required
Tertiary qualifications in Sales, Agriculture, or Mechanical Engineering are advantageous
Skills:
Strong customer engagement and negotiation skills
Ability to explain technical equipment to clients
Highly self-motivated and goal-driven
Excellent communication and presentation skills
Industry Knowledge:
Understanding of the needs of fruit, nut, grape, berry, and citrus farmers
Familiarity with farming operations in the Western Cape and surrounding regions
Other Requirements:
Valid driver’s license
Willingness to travel frequently to customer sites
Flexibility for weekend or after-hours work, as needed
Application Insight
Job Posting Age: 22 hours ago
Application Method: Easy Apply (Online)
Employer Type: Orchard Agri (Pty) Ltd – Agriculture, Forestry & Fishing Sector
Company Size: 51–250 employees