Asset Finance Specialist
To provide specialist asset finance advisory and sales support to clients while ensuring the successful development and execution of Absa’s Commercial Asset Finance strategy. The incumbent will build strong partnerships with clients and internal teams, ensuring that asset finance solutions align with business goals, risk frameworks, and customer needs.
Job Overview:
- Job Title: Asset Finance Specialist – Absa Bank Limited (Welkom, Free State)
- Location: Welkom (Hybrid)
- Type: Full-Time, Permanent
- Closing Date: 14 October 2025
The Asset Finance Specialist is responsible for driving growth and performance within Commercial Asset Finance (CAF) by managing client relationships, identifying new business opportunities, and ensuring compliance with banking standards and regulations. The role requires an experienced business banking professional with strong analytical, leadership, and relationship management skills, capable of delivering results within a fast-paced financial environment.
Key Responsibilities
1. Relationship Management
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Develop and maintain professional relationships with existing and potential clients to grow the asset finance portfolio.
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Build strong networks with industry leaders, regulators, policy makers, and business partners
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to identify new opportunities and stay informed about market changes.
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Act as a trusted advisor by providing expert financial advice, product recommendations, and tailored asset finance solutions.
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Engage with key stakeholders to ensure smooth operational delivery and client satisfaction.
2. Business Development
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Lead and implement strategies for bulk acquisition and asset finance growth in line with the Absa Business Banking strategy.
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Identify and pursue new business opportunities within the commercial and SME sectors.
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Work collaboratively with internal teams (credit, operations, and compliance) to ensure efficiency in deal execution.
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Drive sales targets by promoting CAF products, cross-selling banking solutions, and maintaining a healthy pipeline of potential clients.
3. Market Intelligence and Strategic Insight
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Conduct ongoing research into market trends, economic shifts, and competitor activity to ensure Absa remains competitive in the asset finance landscape.
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Use insights to develop informed business strategies and product offerings that respond to customer and market needs.
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Stay current with innovations and technological advancements affecting the asset finance industry.
4. Operations and Compliance
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Ensure all CAF activities comply with Absa’s policies, risk management frameworks, and the regulatory environment.
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Maintain accurate records and documentation in accordance with financial and governance standards.
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Monitor performance against business targets, ensuring alignment with operational and compliance objectives.
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Support process improvement and contribute to building a culture of accountability and efficiency within the CAF division.
5. People Management and Development
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Coach, mentor, and manage team members to enhance performance, product knowledge, and customer service excellence.
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Promote a culture of professional growth, collaboration, and continuous learning.
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Foster teamwork and uphold Absa’s values of integrity, service, and excellence.
Education and Qualifications
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Bachelor’s Degree in Business, Commerce, or Management Studies (essential).
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Additional certifications or qualifications in finance, credit risk, or sales management will be advantageous.
Required Experience and Competencies
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Proven experience in Commercial Asset Finance and Business Banking.
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Strong understanding of financial products, asset-based lending, and credit processes.
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Excellent communication, presentation, and negotiation skills.
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Demonstrated ability to build and maintain high-value client relationships.
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Strategic thinker with solid analytical and problem-solving abilities.
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Knowledge of banking regulations, compliance standards, and market dynamics.
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Leadership and people management experience with a focus on performance and development.
Behavioural Attributes
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Customer-focused with a results-driven mindset.
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Self-motivated, organized, and able to manage multiple priorities.
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Adaptable to change with a proactive and innovative approach.
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Ethical and professional conduct aligned with Absa’s values.
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Strong business acumen and commercial awareness.
About Absa Bank Limited
Absa Bank Limited, a proudly African financial institution with over a century of history, offers an opportunity to be part of a forward-thinking and transformative organization. With both local strength and international expertise, Absa empowers its employees to shape the future of banking across Africa. The bank promotes diversity, inclusion, and equity, giving preference to candidates from designated groups as per the Employment Equity Act 55 of 1998.