Job Title:
Equipment Sales Representative (Agriculture)
Company:
Orchard Agri (Pty) Ltd
Location:
Worcester, Free State, Mpumalanga & Limpopo (Frequent travel required)
Job Type:
Permanent | Full-time
Job Purpose:
The Equipment Sales Representative will be responsible for selling agricultural machinery such as tractors, harvesters, sprayers, and other equipment to farmers and agri-business clients. The role involves identifying customer needs, providing tailored solutions, maintaining strong customer relationships, and driving sales growth within the agricultural sector.
Key Responsibilities:
Sales & Customer Engagement:
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Identify customer needs and offer suitable equipment solutions
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Present and demonstrate machinery to clients
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Negotiate and close sales deals
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Achieve or exceed monthly sales targets
Lead Generation & Market Development:
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Generate leads through farm visits, referrals, and agri-events
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Follow up on leads from internal teams
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Provide workshop and spares teams with customer service leads
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Foster long-term client relationships and repeat business
Product Knowledge & Technical Expertise:
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Maintain up-to-date knowledge of Orchard Agri’s product range
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Stay informed on industry trends and competitor offerings
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Attend training and demos to enhance technical product understanding
Customer Support & After-Sales Service:
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Guide clients on equipment usage and basic maintenance
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Coordinate with workshop/service teams for setup and support
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Handle customer concerns, warranties, and service follow-ups
Sales Reporting & Administration:
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Keep accurate records of all sales activities and customer interactions
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Prepare reports for Sales Manager with forecasts and market insights
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Collaborate with internal teams for smooth order processing
Minimum Requirements:
Qualifications:
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Matric (required)
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Further qualifications in Sales, Agriculture, or Mechanical Engineering (advantageous)
Experience:
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Minimum 3 years in agricultural equipment or related machinery sales
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Experience in dealing with farmers in fruit, nut, grape, berry, or citrus sectors (advantageous)
License:
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Valid driver’s license essential (travel to customer sites required)
Key Skills & Competencies:
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Proven sales and deal-closing ability
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Strong customer service and engagement skills
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Good technical understanding of agricultural equipment
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Excellent communication and negotiation skills
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Self-driven, motivated, and able to manage multiple tasks
Working Conditions:
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Based in Worcester, Western Cape
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Frequent regional travel to farms and customer sites
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May require occasional weekend or after-hours work
Remuneration:
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To be discussed (based on experience and qualifications)