Job Title:
Equipment Sales Representative (Agriculture)
Company:
Orchard Agri (Pty) Ltd
Location:
Worcester, Free State, Mpumalanga & Limpopo (Frequent travel required)
Job Type:
Permanent | Full-time
Job Purpose:
The Equipment Sales Representative will be responsible for selling agricultural machinery such as tractors, harvesters, sprayers, and other equipment to farmers and agri-business clients. The role involves identifying customer needs, providing tailored solutions, maintaining strong customer relationships, and driving sales growth within the agricultural sector.
Key Responsibilities:
Sales & Customer Engagement:
Identify customer needs and offer suitable equipment solutions
Present and demonstrate machinery to clients
Negotiate and close sales deals
Achieve or exceed monthly sales targets
Lead Generation & Market Development:
Generate leads through farm visits, referrals, and agri-events
Follow up on leads from internal teams
Provide workshop and spares teams with customer service leads
Foster long-term client relationships and repeat business
Product Knowledge & Technical Expertise:
Maintain up-to-date knowledge of Orchard Agri’s product range
Stay informed on industry trends and competitor offerings
Attend training and demos to enhance technical product understanding
Customer Support & After-Sales Service:
Guide clients on equipment usage and basic maintenance
Coordinate with workshop/service teams for setup and support
Handle customer concerns, warranties, and service follow-ups
Sales Reporting & Administration:
Keep accurate records of all sales activities and customer interactions
Prepare reports for Sales Manager with forecasts and market insights
Collaborate with internal teams for smooth order processing
Minimum Requirements:
Qualifications:
Matric (required)
Further qualifications in Sales, Agriculture, or Mechanical Engineering (advantageous)
Experience:
Minimum 3 years in agricultural equipment or related machinery sales
Experience in dealing with farmers in fruit, nut, grape, berry, or citrus sectors (advantageous)
License:
Valid driver’s license essential (travel to customer sites required)
Key Skills & Competencies:
Proven sales and deal-closing ability
Strong customer service and engagement skills
Good technical understanding of agricultural equipment
Excellent communication and negotiation skills
Self-driven, motivated, and able to manage multiple tasks
Working Conditions:
Based in Worcester, Western Cape
Frequent regional travel to farms and customer sites
May require occasional weekend or after-hours work
Remuneration:
To be discussed (based on experience and qualifications)