Digital Marketing Specialist x1
Job Overview / Description
- Position Title: Digital Marketing Specialist
- Company: Hi-Tech Recruitment – IT
- Location: South Africa (Remote/onsite not specified)
- Job Type: Permanent | Full-Time
- Industry: IT / Professional Services / Recruitment
- Functional Area: Digital Marketing | Lead Generation | Campaign Management
- Experience Level: Mid-level (3+ years)
- Reference: HTJ001281-RN-1
- Date Posted: 1 week ago
Purpose of the Position:
To drive high-quality lead generation and brand visibility through strategic, targeted digital campaigns that support a sales-driven environment. The ideal candidate will partner closely with sales teams to create digital strategies that convert into tangible business growth.
Key Responsibilities:
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Design and execute multi-channel digital marketing campaigns
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Build and optimize landing pages and digital content for lead generation
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Analyze performance metrics and optimize campaigns for better ROI
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Write engaging copy and collaborate on creative content
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Use tools such as Google Analytics, SEO platforms, CRM, and automation software
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Work closely with sales teams to align marketing with pipeline goals
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Manage multiple projects and campaigns simultaneously
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Identify new digital trends and integrate best practices
Minimum Requirements:
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Minimum 3 years’ experience in digital marketing, preferably within a services-based or professional services industry
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Proven success in lead generation and sales support marketing
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Strong knowledge of campaign design, A/B testing, and analytics
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Excellent copywriting and content development skills
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Good understanding of SEO, SEM, PPC, and CRM tools
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Experience with marketing automation tools
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Commercial mindset with focus on ROI and measurable results
Ideal Candidate Profile:
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Creative and analytical thinker
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Results-driven with strong business acumen
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Excellent multitasking and time management skills
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Ability to collaborate across departments
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Strong attention to detail and organizational skills
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Passionate about digital trends and innovation
Remuneration:
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Salary: Market-related (Annual package, specific amount not disclosed)
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Other benefits may be discussed during interviews
Application Process:
To apply or arrange an exploratory meeting, contact: Email: careers@anthropi.co.za
Phone: 021 929 8910 / 074 823 3646
Please use Reference: HTJ001281-RN-1 in your application.