Sales Representative (FMCG): Value Logistics x1
Sales Representative (FMCG) – Free State
Job Details
Job Title: Sales Representative
Employment Type: Full-Time
Location: Free State (South Africa)
Industry: FMCG (Fast-Moving Consumer Goods)
Travel Requirement: Extensive travel within the Free State region
Reporting To: Regional Sales Manager / Area Manager
Job Overview
The Sales Representative will be responsible for growing the company’s customer base and sales revenue within the Free State region. The role focuses on acquiring new customers (spaza shops, forecourts, wholesalers), maintaining and growing existing accounts, and achieving sales and margin targets.
The successful candidate will build strategic relationships, deliver excellent customer service, manage credit and debtors, and execute sales strategies and marketing campaigns to drive growth.
Key Responsibilities
1. Customer Acquisition & Growth
Identify and recruit new customers within the assigned region.
Achieve monthly and quarterly acquisition targets.
Develop strategies to grow customer base and increase market penetration.
2. Account Management
Maintain and grow existing customer accounts.
Meet or exceed sales volume and margin growth objectives.
Build strong customer relationships through regular contact and excellent service.
3. Sales Execution
Conduct regular customer calls (minimum required weekly).
Take orders and present new product lines.
Negotiate pricing, promotions, and contracts to close deals.
4. Credit & Debtor Management
Manage customer credit to maintain debtor days within agreed limits.
Ensure on-time payment collection and follow up on outstanding accounts.
5. Customer Service & Feedback
Resolve customer queries within agreed turnaround times.
Capture customer feedback and report to management for improvement.
6. Marketing & Promotions
Execute marketing campaigns and promotional activities.
Track performance and report on campaign results.
Minimum Requirements
Grade 12 (Matric).
Minimum 5 years’ sales experience in the FMCG sector.
Proven track record of achieving sales targets.
Valid driver’s license.
Willingness to travel extensively within the Free State.
Proficiency in CRM systems, MS Office, and mobile sales tools.
Excellent communication skills (verbal and written).
Required Skills & Competencies
Deep knowledge of the FMCG market and its dynamics.
Strong selling and negotiation skills.
High resilience and persistence in meeting targets.
Excellent active listening and customer relationship skills.
Entrepreneurial mindset with proactive, opportunity-driven approach.
Ability to work independently and manage time effectively.