Sales Representative – Bloemfontein(146338)
Job Overview
- Position Title: Sales Representative – Bloemfontein
- Division: Heineken Beverages South Africa
- Business Unit: Commerce – Sales (On Trade)
- Location: Bloemfontein, Free State
- Job Grade: 08
- Contract Type: Permanent
- Reference Number: 146338
- Date Posted: 24 October 2025
- Closing Date: 28 October 2025
Job Purpose
The Sales Representative is responsible for promoting and selling the Heineken Beverages portfolio within the Formal Off Trade Channel. The role focuses on building strong brand presence, driving market share, and developing partnerships with customers to achieve sales objectives aligned with Heineken’s strategic vision.
Key Performance Areas
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Drive Market Share:
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Increase product visibility and sales performance in designated territories.
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Ensure RRSP (Recommended Retail Selling Price) adherence and promotional compliance.
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Power Pack Compliance:
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Implement and monitor price-driven promotions.
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Drive Power Pack execution and compliance across all customers.
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Customer Relationship Management:
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Build and maintain strong, long-term customer partnerships.
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Achieve required call strike rate and 4A score compliance.
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Continuous Improvement:
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Identify and implement sales improvement initiatives.
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Share new ideas to enhance sales force efficiency and overall effectiveness.
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Personal and Team Development:
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Take ownership of professional growth and development.
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Contribute to a collaborative, high-performing sales team culture.
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Uphold and display the Heineken values of passion, respect, enjoyment, and courage.
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Minimum Requirements
Education:
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Matric Certificate (Compulsory)
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Relevant Diploma or Degree in Sales, Marketing, or a related commercial discipline.
Experience:
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2–3 years’ experience in FMCG (Fast-Moving Consumer Goods) or a related sales environment.
Working Conditions:
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Flexible 44-hour work week.
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Availability for weekend promotions and activities as required.
Skills and Competencies
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Strong sales negotiation and relationship management skills.
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Excellent communication and presentation abilities.
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Commercial awareness and understanding of market dynamics.
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Target-driven with a proactive and results-oriented mindset.
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Ability to work independently while contributing to a team.
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High level of adaptability and enthusiasm for continuous learning.
Employment Equity and Inclusion
Heineken Beverages (South Africa) (Pty) Ltd is an Equal Opportunity Employer. The company’s Employment Equity Plan and Targets will be considered as part of the recruitment process.
We actively encourage applications from individuals with disabilities and those who value diversity and inclusion.
Eligibility: Applicants must be legally eligible to live and work in South Africa.
About Heineken
Heineken International B.V. is one of the world’s leading beverage companies, known for its iconic brands and commitment to quality, innovation, and sustainable growth. In South Africa, Heineken Beverages continues to “Go Places” by developing people, building brands, and creating shared value across communities.
Motto: We Go Places! How About You