Sales and Technical Representative X1
Job Details
Job Title: Area Manager / Sales and Technical Representative
Industry: Agriculture
Location: Free State (Bethlehem-based, regional responsibility)
Employment Type: Permanent
Salary: R50 000 – R60 000 per month
Additional Earnings: Commission and attractive bonus structure
Experience Level: Senior / Experienced (5–15 years industry exposure preferred)
Recruitment Agency: Dante Personnel – Greenstone
Consultant: Rene Otte
Job Overview
The Area Manager / Sales and Technical Representative is responsible for driving sales growth, managing key client relationships, and providing technical agricultural support to growers within the Free State region. This role combines commercial sales responsibility with hands-on technical advisory support, requiring strong crop knowledge, regional familiarity, and a mature, professional approach to customer engagement.
The successful candidate will work closely with farmers, offering product recommendations, technical guidance, and tailored solutions while expanding market presence and achieving sales targets. This position suits an experienced agricultural professional with strong interpersonal skills and a deep understanding of local farming practices.
Key Responsibilities
Manage and grow sales within the assigned Free State territory
Build and maintain strong relationships with local growers and key stakeholders
Provide technical advice and product support to farmers
Promote and sell agricultural products aligned with crop needs
Identify new business opportunities and expand market share
Conduct farm visits, field demonstrations, and trials where required
Monitor market trends, competitor activity, and customer needs
Achieve and exceed sales targets through effective territory management
Prepare sales reports and provide feedback to management
Minimum Requirements
Matric (Grade 12)
Minimum of 3 years’ experience in agricultural sales
Agricultural qualification (advantageous)
Strong technical knowledge of one or more of the following crops:
Maize
Potatoes
Sunflower
Soybeans
Groundnuts
Familiarity with the Free State region and local growers (strong advantage)
Valid driver’s licence
Reliable personal transport
Skills and Competencies
- Strong sales and negotiation skills
- Technical agricultural knowledge and problem-solving ability
- Professional maturity and industry experience
- Excellent communication and relationship-building skills
- Self-motivated and results-driven
- Ability to work independently and manage a sales territory
- Strategic thinking and customer-focused approach