Sales Manager – Virgin Active South Africa x1
Position Details
- Job Title: Sales Manager
- Location: Welkom, Free State
- Company: Virgin Active South Africa
- Division: Sales Gauteng South
- Business Unit: Welkom
- Employment Type: Permanent
- Experience Level: Mid-Senior
- Industry: Health, Wellness and Fitness
- Closing Date: 06 June 2026
Job Purpose
The Sales Manager is responsible for executing the national sales strategy within the club by providing leadership, coaching, planning, and support to the sales team. The role focuses on achieving membership growth, revenue targets, team development, customer retention, and creating a high-performance sales culture.
Key Responsibilities
Sales Performance and Revenue Growth
- Drive achievement of club sales and revenue targets.
- Increase net member growth and membership sales.
- Translate national sales strategies into club-specific action plans.
- Monitor daily, weekly, and monthly sales performance.
- Implement corrective actions to address performance gaps.
- Report on key sales metrics and business performance.
Activity and Performance Management
- Manage sales pipelines, leads, appointments, and conversions.
- Ensure Sales Consultants achieve defined KPIs.
- Conduct regular performance reviews and coaching sessions.
- Monitor sales activities and productivity levels.
- Identify and develop new business opportunities within the club’s catchment area.
Coaching, Training and Development
- Coach and mentor Sales Consultants to improve performance.
- Implement structured sales training programmes.
- Promote best-practice sales techniques and customer engagement.
- Ensure training is effectively applied in daily operations.
- Develop team capability and execution excellence.
Recruitment and Talent Management
- Recruit, select, and onboard Sales Consultants.
- Build a talent pipeline for future growth.
- Develop succession plans within the sales team.
- Improve retention of high-performing sales employees.
- Ensure compliance with HR policies and procedures.
Leadership and Culture
- Build a disciplined and accountable sales culture.
- Promote professionalism and execution excellence.
- Align the sales team with Virgin Active’s wellness philosophy.
- Encourage employee engagement in wellness programmes.
- Foster teamwork and collaboration.
Customer and Member Growth
- Ensure quality member onboarding experiences.
- Improve member retention through effective sales practices.
- Use customer insights to support long-term membership growth.
- Deliver exceptional customer experiences through service excellence.
Reporting and Analysis
- Prepare performance reports and sales analysis.
- Identify risks, opportunities, and improvement areas.
- Use data and insights to guide decision-making.
- Maintain accurate sales records and reporting systems.
Minimum Requirements
Education
- Grade 12 (Matric)
Experience
- 3–4 years’ experience in sales or a related role.
- 1–2 years’ experience managing a sales team.
- Proven experience in developing and retaining successful sales teams.
- Experience managing sales pipelines and conversion processes.
Required Skills and Competencies
Sales and Business Skills
- Sales management and leadership
- Pipeline management
- Lead generation and conversion
- Revenue growth strategies
- Performance management
- Business development
Leadership Skills
- Team leadership and motivation
- Coaching and mentoring
- Talent development
- Recruitment and succession planning
- Conflict resolution
Analytical Skills
- Data analysis and reporting
- Performance tracking
- Sales forecasting
- Strategic planning
Communication Skills
- Strong presentation skills
- Excellent verbal and written communication
- Stakeholder engagement
- Relationship management
Desired Attributes
- Commercially minded and target-driven.
- Passionate about customer service and member experience.
- Results-oriented with strong accountability.
- Resilient and adaptable in a fast-paced environment.
- Strategic thinker with strong problem-solving skills.
- Effective collaborator and team player.
- Strong interpersonal and leadership abilities.
Advantageous Qualities
- Passion for health, fitness, and wellness.
- Knowledge of wellness and healthy lifestyle practices.
- Ability to inspire others to embrace wellness.
- Agile and adaptable leadership style.
- Strong collaborative approach to achieving business goals