Channel Representative- RCL Foods x1
Job Overview
- Position: Channel Representative
- Reference: RCL260414-3
- Company: RCL Foods
- Location: Bloemfontein Depot, Free State
- Job Type: Permanent
- Closing Date: 21 April 2026
Role Purpose
This role focuses on sales performance, distribution efficiency, and customer relationship management. You’ll act as the link between drivers, customers, and the business, ensuring products are delivered efficiently while growing sales.
Key Responsibilities
Distribution & Logistics
- Ensure deliveries follow optimised routes
- Monitor truck utilisation and delivery efficiency
- Verify invoices vs loading lists before dispatch
Sales Performance
- Track daily sales figures from driver teams
- Ensure sales meet targets
- Identify opportunities to grow market share
- Analyse competitor activity and suggest improvements
Order & Stock Control
- Monitor orders, deliveries, and returns
- Reduce product returns through action plans
- Ensure accurate customer data and account setup
Team Support & Leadership
- Train and support drivers and van assistants
- Evaluate performance and improve efficiency
- Manage route planning and customer visits
Customer Relationship Management
- Build and maintain strong customer relationships
- Handle complaints and resolve issues
- Identify and secure new business opportunities
- Ensure merchandising meets company standards
Pricing & Market Intelligence
- Conduct weekly price surveys
- Monitor pricing strategies and compliance
- Provide insights on market trends
Minimum Requirements
- Grade 12 (Matric)
- Diploma/Degree in Sales or Marketing
- Valid Code 10 driver’s licence with PDP
- 3–5 years relevant experience
Key Skills & Competencies
- Strong sales and negotiation skills
- Excellent organisation and planning ability
- Leadership and team management
- Customer service and relationship building
- Analytical thinking (sales & market data)
- Ability to work independently and under pressure