Channel Representative- RCL Foods ( SALES) x1
Job Overview
- Position: Channel Representative
- Reference: RCL260414-3
- Company: RCL Foods
- Location: Bloemfontein Depot, Free State
- Job Type: Permanent
- Closing Date: 21 April 2026
Role Purpose
The Channel Representative is responsible for driving sales growth, managing distribution efficiency, and maintaining strong customer relationships. This role connects operations, sales, and customer service to ensure smooth product delivery and increased market share.
Key Responsibilities
Distribution & Route Management
- Ensure deliveries follow efficient, optimised routes
- Monitor truck utilisation and delivery performance
- Verify invoices against loading lists before dispatch
Sales & Performance Management
- Track daily sales performance from driver teams
- Ensure targets are met and exceeded
- Identify opportunities to grow sales and market share
- Analyse competitor activity and provide improvement strategies
Orders, Returns & Stock Control
- Monitor orders, deliveries, and product returns
- Implement plans to reduce returns and losses
- Ensure accurate customer information and account setup
Team Leadership & Support
- Train, support, and supervise drivers and assistants
- Evaluate performance and improve productivity
- Manage route planning and customer coverage
Customer Relationship Management
- Build and maintain strong customer relationships
- Handle complaints and resolve issues effectively
- Identify and secure new business opportunities
- Ensure merchandising standards are maintained
Pricing & Market Intelligence
- Conduct weekly price surveys
- Monitor pricing strategies and compliance
- Provide insights on market trends and competitor activity
Minimum Requirements
- Grade 12 (Matric)
- Diploma/Degree in Sales or Marketing
- Valid Code 10 driver’s licence with PDP
- 3–5 years relevant experience
Key Skills & Competencies
- Strong sales and negotiation skills
- Excellent planning and organisational ability
- Leadership and team management
- Customer service and relationship building
- Analytical thinking and problem-solving
- Ability to work independently under pressure