National Sales Manager: Whole Goods- VKB Group x1
Job Details
- Job Title: National Sales Manager: Whole Goods
- Company: VKB Group
- Division: VKB Commercial Services
- Business Unit: Mechanization – Whole Goods
- Location: Reitz, Free State
- Employment Type: Permanent
- Industry: Agriculture / Agricultural Mechanization
- Functional Area: Sales
- Experience Level: Mid-Senior
- Posted: 07 October 2026
- Closing Date: 21 October 2026
Job Description
VKB Mechanization is seeking an experienced National Sales Manager: Whole Goods to lead its national agricultural equipment sales function. The successful candidate will be responsible for developing and executing the national sales strategy, driving market share, revenue and profitability, and leading high-performing sales teams across multiple regions and branches.
The role requires extensive knowledge of agricultural machinery and equipment markets, strong commercial expertise and a proven ability to build relationships with farmers, manufacturers, suppliers and strategic partners.
Key Responsibilities
- Lead, manage and develop the national Whole Goods sales team.
- Develop and implement national sales strategies aligned with VKB’s business objectives.
- Drive achievement of sales, revenue and profitability targets.
- Grow Whole Goods market share across VKB Mechanization territories.
- Drive sales of tractors, harvesting equipment, planters, sprayers, implements and precision agriculture solutions.
- Develop and maintain strong relationships with key customers and agricultural producers.
- Identify new business opportunities, customers and markets.
- Monitor market trends, competitor activity and industry developments.
- Strengthen relationships with equipment manufacturers and strategic partners.
- Manage sales forecasts, budgets and management reporting.
- Improve sales pipeline management, forecasting accuracy and conversion rates.
- Drive customer satisfaction, retention and service excellence.
- Manage and develop sales employees through coaching and performance management.
- Work closely with Parts, Service, Marketing, Finance and Operations teams.
- Manage and improve sales performance across multiple regions and branches.
- Support profitable growth and strong return on investment.
- Promote accountability, collaboration and continuous improvement.
- Represent VKB Mechanization professionally within the agricultural sector.
- Travel nationally as required.
Requirements
Qualifications
- Grade 12 (Matric).
- Relevant tertiary qualification in Agriculture, Business Management, Sales, Marketing or a related field will be advantageous.
- Valid driver’s licence.
Essential Experience
- Minimum 10 years’ experience in agricultural mechanization sales.
- Minimum 5 years’ experience leading regional or national Whole Goods sales teams.
- Proven experience selling agricultural machinery and equipment.
- Experience with tractors, combines, harvesting equipment, planters, sprayers, implements and precision farming solutions.
- Proven ability to manage multi-million-rand Whole Goods sales budgets and profitability targets.
- Experience managing sales teams across multiple regions or branches.
- Strong understanding of equipment financing, trade-ins, inventory management and dealership operations.
- Established relationships within the South African agricultural sector will be highly advantageous.
Preferred Industry Experience
Experience in agricultural machinery and equipment environments, including:
- Tractors.
- Combines and harvesting equipment.
- Planting and seeding equipment.
- Sprayers and application equipment.
- Implements and tillage equipment.
- Precision agriculture and smart farming solutions.
- Agricultural dealer and distributor networks.
Key Skills and Competencies
- Strategic leadership.
- Commercial acumen.
- Business development.
- Customer relationship management.
- Negotiation and influencing.
- Team leadership and coaching.
- Performance management.
- Strategic planning and execution.
- Results orientation.
- Financial and business analysis.
- Decision-making.
- Change leadership.
- Stakeholder engagement.
- Accountability.
- Market and competitor analysis.
Additional Skills
- Exceptional leadership and people-management abilities.
- Advanced negotiation and stakeholder engagement skills.
- Strong understanding of Whole Goods sales processes.
- Agricultural equipment market knowledge.
- Sales forecasting, budgeting and reporting.
- Ability to identify and capitalise on market opportunities.
- Excellent communication and presentation skills.
- Ability to collaborate across multiple business units.
- Proficiency in Microsoft Office.
- Willingness to travel nationally.
- Fluency in Afrikaans and English.
What the Role Offers
This is a senior opportunity to lead a national Whole Goods sales operation within VKB Group. The successful candidate will have the opportunity to influence agricultural mechanization strategy, grow market share, develop sales leaders and teams, and contribute directly to the productivity and success of farming businesses across South Africa.