Store Manager (45hr) – Relay Jeans, Goldfields Mall, Welkom
- Company: TFG – Relay Jeans
- Position: Store Manager (45hr)
- Job ID: 14290
- Location: Goldfields Mall, Welkom, Free State
- Job Category: Stores
- Employment Type: Full-time
- Work Arrangement: On-site
- Posting Date: 14 August 2026
- Closing Date: 21 August 2026
Job Overview
Relay Jeans, part of TFG’s diverse retail portfolio, is looking for an experienced Store Manager to lead its Goldfields Mall store in Welkom.
The successful candidate will be responsible for driving sales and turnover, managing store expenses and stock, leading and developing employees, maintaining merchandising standards and delivering an exceptional customer experience.
Key Responsibilities
- Drive store turnover and ensure sales targets are achieved.
- Control and manage store expenses.
- Manage stock losses and ensure shrinkage remains within company standards.
- Recruit, develop and manage store employees.
- Handle employee relations and performance management.
- Implement and maintain in-store merchandising strategies and standards.
- Deliver excellent customer service and ensure customer satisfaction.
- Identify and respond to customer needs and expectations.
- Lead the sales process and support the team in achieving performance targets.
Minimum Requirements
- Matric certificate.
- At least 3 years’ retail experience.
- Minimum 1 year of store leadership/management experience.
Required Skills
- Customer-focused mindset
- Customer service delivery
- Customer value management
- Sales process management
- Negotiation and selling
- Customer challenge resolution
- Planning and organising
- Strategic sales planning
- Leadership
- Verbal communication
- Policy and procedure compliance
- Ability to effectively present solutions
- Ability to initiate compelling sales conversations
- Digital communication with customers
Key Behavioural Competencies
Action Oriented
Takes on new challenges and opportunities with urgency and enthusiasm.
Builds Networks
Develops strong internal and external relationships that support the business.
Customer Focus
Understands, anticipates and meets customer needs and expectations.
Directs Work
Plans, organises and directs individuals and teams towards achieving results.
Drives Engagement
Motivates and empowers employees to perform at their best.
Ensures Accountability
Takes responsibility for performance and holds team members accountable for agreed targets.
Optimises Work Processes
Identifies opportunities to improve efficiency, effectiveness and quality.
Values Differences
Respects and appreciates diverse perspectives, values and beliefs.
About TFG
TFG is an internationally diversified retail group with 34 speciality lifestyle and apparel brands. The organisation focuses on creating remarkable omnichannel customer experiences and provides employees with opportunities for career development across its portfolio of brands.
About Relay Jeans
Relay Jeans is a South African speciality denim lifestyle brand known for its youthful, on-trend products and specialist denim store experience. The brand focuses on quality denim designed to combine comfort and style.
Employment Equity
Preference will be given, but not limited to, candidates from designated groups in accordance with the Employment Equity Act.
Application Deadline
21 August 2026 at 00:00
Job Identification: 14290
Important: This vacancy closes very soon, so eligible applicants should submit their applications before the deadline.



