Liquor Sales Representative (x2)
Job Overview / Description
- Position Title: Liquor Sales Representative (x2)
- 1x Free State
- 1x Southern Cape
- Location: Free State & Southern Cape, South Africa
- Company: PB Liquor Merchants
(In association with a major national distributor supplying wines to the on-consumption liquor market) - Employment Type: Permanent | Full Time
- Posted: October 14, 2025
Closing Date: October 27, 2025 (13 days left)
Reference: M5319
Introduction / Purpose of the Role:
- PB Liquor Merchants is expanding its team and seeking two experienced and target-driven Liquor Sales Representatives to manage sales in the Free State and Southern Cape regions. These roles are focused on the on-consumption market (restaurants, bars, hotels, etc.), requiring candidates with strong liquor sales backgrounds, excellent client relationship skills, and the ability to manage promotions and marketing initiatives.
Key Responsibilities:
- Develop and grow market share in the assigned region.
- Plan and manage sales calls, service routes, and customer cycles.
- Build and maintain strong customer relationships.
- Execute product promotions and assist with supplier marketing campaigns.
- Design and implement sales incentive programmes.
- Monitor and analyse sales performance trends.
- Report on campaign results and recommend improvements.
- Conduct stock planning and control.
- Collaborate in solving distribution and supply chain issues.
- Perform additional duties related to sales, reporting, and customer engagement.
Minimum Requirements:
Education:
- Matric (Grade 12) is essential.
- A relevant tertiary qualification is an advantage.
Experience:
Minimum 3 years’ experience in liquor sales to the on-consumption market.
- Deep knowledge of wine, beer, and spirits categories and market preferences.
Other Requirements:
Excellent computer skills, including MS Office.
- Valid driver’s license and own reliable transport.
- Willingness to travel regularly and work flexible hours, including overtime and weekends (e.g. for events, festivals).
Remuneration / Salary:
- Market Related, including:
- Performance incentives
- Employment benefits
Application Instructions:
- Apply online at www.m3online.co.za
- Deadline: 09:00 AM on 27 October 2025
Contact:
- For general enquiries, contact M3 Human Capital Management at [Phone Number Placeholder].
- Note: Only shortlisted candidates will be contacted. If you do not receive feedback within two weeks of the closing date, consider your application unsuccessful


