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    Job Opportunity

    Paid Media Specialist x1 | Eduvos

    3 Mins Read
    Paid Media Specialist

    Paid Media Specialist

    Eduvos is seeking a skilled and analytical Paid Media Specialist to join its Marketing team. The role is focused on planning, implementing, and optimising paid advertising campaigns across search engines and social media platforms to increase brand visibility, drive high-quality traffic, and achieve marketing objectives. This position requires strong technical expertise in Google Ads, SEO/SEM, and campaign performance analysis, with the ability to translate data into actionable strategies.

    Job Overview:

    • Job Title: Paid Media Specialist
    • Company: Eduvos
    • Location: National (Any Eduvos Campus), South Africa
    • Employment Type: Permanent
    • Reference Number: EDU250926-1
    • Closing Date:  October 2025

    Company Overview

    Eduvos is one of South Africa’s largest and most innovative private higher education institutions, with a footprint across multiple campuses nationwide. The institution is committed to preparing students for the future world of work by providing an engaging, technology-driven, and industry-relevant learning experience. Within Eduvos, the Marketing Department plays a central role in building brand awareness, driving student engagement, and creating impactful campaigns. As part of this dynamic team, the Paid Media Specialist will directly contribute to Eduvos’ growth and digital presence across local and global platforms.

    Responsibilities

    • Conduct research on platform analytics, competitors, and market trends to inform campaign strategies.

    • Upload and manage marketing assets across paid media platforms.

    • Define and implement target market parameters around planned campaigns.

    • Manage and optimise campaign spend to ensure maximum ROI.

    • Perform keyword research and implement optimisation strategies (Google).

    • Design and adjust campaigns based on performance metrics.

    • Generate and analyse performance reports using GA4, Looker Studio, PowerBI, and other analytics tools.

    • Stay current with paid media trends, SEO/SEM developments, and industry best practices.

    Qualifications

    • Bachelor’s Degree in Marketing or related field (Certification in paid media advantageous).

    • 3–5 years’ experience in search engine platforms (Google primary).

    • 3–5 years’ experience in SEO (Google focus).

    • Experience in higher education or youth markets advantageous.

    • Proven track record of successful campaign management.

    Competencies

    Functional:

    • Strong writing and editing skills for campaign assets.

    • Expertise in campaign management and optimisation.

    • In-depth knowledge of SEO and SEM (Google).

    • Proficiency across multiple platforms (Google, Facebook/Instagram Ads Manager, LinkedIn, Twitter, YouTube).

    • Familiarity with GEO (Generative Engine Optimisation).

    Behavioural:

    • Initiative and ownership.

    • Strong teamwork and collaboration.

    • Excellent communication skills (verbal and written).

    • Analytical thinking and problem-solving ability.

    • Innovation and adaptability to change.

    • Organised, systematic approach to planning and execution.

    • Commitment to continuous learning.

    Benefits

    • Permanent employment within a leading higher education institution.

    • Opportunity to work on national campaigns targeting youth and education markets.

    • Exposure to advanced tools and analytics platforms.

    • Collaborative and innovative marketing team environment.

    Application Process

    Submit your CV via the Eduvos careers portal by 06 October 2025.

    APPLY NOW 

    Also see: Senior Graphic Designer | closing Date: 6 October 2025

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