Creative Lead:Marketing X1
Job Details
Job Title: Creative Lead
Reference Number: EDU260128-3
Job Type: Permanent
Department: Marketing
Campus / Location: National (South Africa)
Number of Positions: 1
Minimum Education Level: Honours Degree or Postgraduate Diploma
Application Closing Date: 05 February 2026
Job Overview
The Creative Lead is the creative authority and brand custodian for Eduvos. This role is responsible for shaping, protecting, and evolving the Eduvos brand across all visual and conceptual touchpoints.
The position bridges brand strategy and execution, ensuring that all creative work aligns with Eduvos’s values, positioning, and long-term market ambitions. The Creative Lead works closely with internal teams, the Studio Manager, and external partners to deliver innovative, high-quality, and consistent creative outputs across multiple channels.
This role plays a strategic leadership function within the Marketing department, driving creative excellence, innovation, and brand consistency across the organisation.
Purpose of the Role
To lead and oversee all creative direction at Eduvos by ensuring brand integrity, creative excellence, and consistency across all marketing and communication platforms. The role translates business and marketing objectives into compelling creative concepts that resonate with Eduvos’s target audiences.
Key Responsibilities
1. Brand Leadership & Creative Direction
Evolve, maintain, and protect the Eduvos brand identity and visual language
Define and communicate creative standards, guidelines, and best practices
Ensure consistency in design, tone, and brand representation across all outputs
Act as the brand guardian for visual identity and creative expression
2. Creative Development & Execution
Conceptualise and develop creative ideas for multi-channel marketing campaigns
Translate briefs into strong, engaging creative concepts
Produce high-level design outputs, storyboards, and creative direction documents
Conduct ideation sessions, creative reviews, and brainstorming workshops
Research design trends, competitor activity, and emerging creative technologies
3. Quality Assurance & Brand Integrity
Review, approve, and quality-assure all creative work before submission
Approve visual assets, social media content, multimedia outputs, and print materials
Continuously improve creative assets based on performance insights and metrics
4. Collaboration & Stakeholder Engagement
Work closely with the Studio Manager to prioritise creative workloads
Collaborate with Campaign, Digital, Content, Student Experience, Sales, and Academic teams
Provide creative direction to external agencies and freelancers
Communicate creative rationale, progress, risks, and recommendations clearly to stakeholders
5. Reporting & Insights
Provide insights on creative performance, brand consistency, and emerging trends
Support creative reporting and strategic recommendations to the Studio Manager
Minimum Requirements & Experience
Honours Degree in Graphic Design, Marketing, Fine Arts, Creative Communications, or related field
Master’s degree is advantageous
Minimum of 6 years’ experience in senior creative roles (agency or in-house)
Extensive experience producing multi-channel creative work
Strong portfolio demonstrating high-quality brand and campaign creative
Experience in higher education or youth-focused markets is advantageous
Key Competencies
Functional Competencies
Expert proficiency in Adobe Creative Suite
Strong conceptual thinking and brand storytelling skills
Multi-channel creative expertise (digital, print, video, social media)
Understanding of campaign strategy and brand positioning
Strong writing, editing, and communication abilities
Ability to brief, guide, and direct creative teams
Behavioural Competencies
Creativity and innovation
Attention to detail
Strategic thinking and problem-solving
Collaboration and effective communication
Adaptability and emotional intelligence
Continuous learning mindset