Area Sales Manager – Brands X1
Job Details
Job Title: Area Sales Manager – Brands
Reference Number: PSP260128-3
Department: Operations – Stores
Brand: Refinery (including Code, Ayna, and SPCC)
Job Type: Permanent
Number of Positions: 1
Reporting To: Manager
Location: Mangaung / Bloemfontein, Free State, South Africa
Closing Date: 04 February 2026
Job Overview
The Area Sales Manager – Brands is responsible for overseeing and driving the performance of a group of Refinery, Code, Ayna, and SPCC stores within the Mangaung area. The role ensures the consistent and effective execution of the company’s operational strategy to maximise store performance across key result areas including sales, profitability, stock, shrinkage, costs, and people management.
This position requires a strong retail leader with extensive store management experience, a hands-on operational approach, and the ability to drive results through teams across multiple locations.
Purpose of the Role
To manage and optimise the performance of multiple retail stores by ensuring consistent operational excellence, strong people leadership, and effective implementation of company strategy, with the objective of achieving and exceeding sales and profit targets.
Key Responsibilities
1. Sales & Profitability
Drive and exceed sales budgets and growth targets across all stores in the area
Optimise profitability through effective execution of operational processes
Monitor and manage costs to achieve financial targets
2. Store Operations & Compliance
Ensure consistent compliance with company policies, procedures, and financial controls
Oversee store administration to required standards
Implement and monitor company risk management and operational strategies
Ensure effective stock management and shrinkage control across all stores
3. People Management & Leadership
Ensure optimal staffing levels across the region
Provide strong leadership, coaching, and performance management to store teams
Communicate expectations clearly and manage job performance effectively
Build strong relationships and collaboration with internal stakeholders
4. Strategy Execution & Projects
Implement project plans to achieve defined business outcomes
Monitor performance and take corrective action where required
Ensure consistent execution of brand and operational standards across all stores
Qualifications & Experience
Matric / Grade 12 (essential)
Retail, Business, or Marketing Management diploma (advantageous)
Minimum 5 years’ experience as a Store Manager in retail (essential)
Minimum 3 years managing a store or cluster of stores at Store Manager level
Proven experience managing sales, stock, shrinkage, costs, and people
Knowledge, Skills & Requirements
Strong understanding of retail store operations and performance management
Effective communication skills in English and a second language relevant to the region
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook)
Valid driver’s license with at least 2 years’ driving experience (essential)
Willingness and ability to travel extensively within and outside the region
Ability to interact effectively with teams and stakeholders at all levels
Must reside in or around Bloemfontein / Mangaung