Digital Marketing Executive x1
Job Overview
- Position: Digital Marketing Executive
- Industry: Digital Marketing / iGaming / Online Casino
- Reporting To: Head of Digital Product
- Posted: 29 April 2026
This role focuses on CRM management, lifecycle marketing, digital campaign execution, website content management, analytics, tracking, and customer engagement across a multi-brand online casino portfolio.
Job Description
The Digital Marketing Executive will manage CRM campaigns, marketing automation, website content, analytics tracking, and customer lifecycle communications to improve engagement, retention, and overall commercial performance.
This is a highly hands-on role suited to someone experienced in digital marketing, CRM systems, analytics, campaign optimisation, and content publishing within fast-paced online environments.
Key Responsibilities
CRM and Lifecycle Marketing
- Plan and execute CRM campaigns across:
- SMS
- Push notifications
- Manage customer journeys including:
- Onboarding
- Activation
- Retention
- Reactivation
- VIP campaigns
- Use platforms such as:
- Brevo
- Mobivate
- Conduct A/B testing for:
- Subject lines
- Send times
- Copy
- Creative content
- Segmentation strategies
- Monitor campaign performance and optimise engagement rates.
Website Content and CMS Management
- Publish and maintain:
- Promotions
- Landing pages
- Banners
- Blog posts
- Game pages
- Terms and conditions
- Manage the entire content lifecycle from briefing to publication.
- Work within CMS platforms such as:
- WordPress
Analytics and Tracking
- Manage tracking implementation through:
- Google Analytics (GA4)
- Google Tag Manager
- Configure:
- Events
- Conversions
- Audiences
- Custom triggers
- Build dashboards and performance reports using:
- GA4
- Looker Studio
- Analyse campaign and website performance data.
- Troubleshoot and debug tracking issues.
Collaboration and Coordination
- Work closely with:
- Design teams
- Product teams
- SEO specialists
- Compliance teams
- Developers
- Coordinate promotional and rewards calendars.
- Ensure campaigns go live correctly and on time.
Copywriting and Content Creation
- Write engaging copy for:
- Emails
- SMS campaigns
- Website promotions
- Landing pages
- CRM communications
- Adapt tone and messaging for different brands and markets.
Minimum Requirements
Applicants should have:
- Proven digital marketing or CRM experience.
- Experience in:
- iGaming
- E-commerce
- Fast-paced B2C environments
- Strong experience using:
- Brevo or similar CRM tools
- Google Analytics GA4
- Google Tag Manager
- Experience with:
- Email marketing
- SMS campaigns
- Segmentation
- Analytics reporting
- A/B testing
- CMS management experience.
- Strong copywriting ability.
Required Skills
Technical Skills
- CRM and lifecycle marketing
- Marketing automation
- GA4 analytics
- Google Tag Manager implementation
- CMS publishing
- Dashboard reporting
- Campaign optimisation
- Data analysis
- Tracking and debugging
Personal Skills
- Attention to detail
- Problem-solving ability
- Organisation and planning
- Creativity
- Communication skills
- Ability to multitask
- Time management
- Adaptability
Ideal Candidate Profile
This role would suit someone who:
- Enjoys data-driven marketing.
- Can manage multiple campaigns simultaneously.
- Has strong analytical and technical marketing skills.
- Is comfortable working independently in fast-moving environments.
- Has experience balancing creativity with performance metrics.
Strong CV Areas for This Role
To improve your application, highlight:
- CRM campaign management
- Email and SMS marketing
- Google Analytics 4 experience
- Google Tag Manager setup
- CMS and website publishing
- A/B testing experience
- Copywriting portfolio
- Marketing automation workflows
- Reporting and dashboard creation
- E-commerce or iGaming exposure