Equipment Sales Representative (Agriculture) x1
- Location: Worcester, covering areas in Free State, Mpumalanga, and Limpopo
- Published: 3 days ago
- Type: Permanent, Full Time
- Company: Orchard Agri (Pty) Ltd
- Application: Easy Apply
Role Overview
You’re responsible for directly selling agricultural equipment and machinery to farmers and agri-businesses. This is a field-based sales role requiring strong customer engagement, technical knowledge, and the ability to drive revenue through new and repeat business.
Key Responsibilities
1. Sales & Customer Engagement
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Engage with farmers to understand their equipment needs.
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Demonstrate machinery and explain features/benefits.
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Close sales and meet/exceed monthly targets.
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Offer tailored solutions based on customer operations.
2. Lead Generation & Market Development
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Visit farms and attend events to generate leads.
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Leverage leads from workshop & spares teams.
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Identify upselling/cross-selling opportunities.
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Refer leads for spares and maintenance to internal teams.
3. Product & Technical Knowledge
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Stay updated on all Orchard Agri equipment: tractors, sprayers, mowers, harvesters, etc.
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Attend product training and demos.
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Understand trends, competitors, and innovations.
4. After-Sales Support
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Guide customers on usage, maintenance, and servicing.
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Coordinate with workshop and support teams for delivery and servicing.
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Address performance and warranty issues.
5. Reporting & Admin
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Maintain records of sales activities and client interactions.
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Submit sales forecasts and reports to Sales Manager.
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Ensure smooth order processing and customer satisfaction.
Requirements
Qualifications & Experience
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3+ years in agricultural equipment or similar sales.
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Matric required; a diploma/qualification in Sales, Agriculture, or Mechanical Engineering is a plus.
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Solid knowledge of agricultural practices, especially for fruit, nut, grape, berry, and citrus farming.
Skills
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Strong sales and negotiation ability.
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Deep technical understanding of farming equipment.
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Excellent communication & relationship-building skills.
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Self-driven and organized.
Other
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Valid driver’s license required.
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Willing to travel frequently.
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Availability for occasional weekend/after-hours work.
Remuneration
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To be discussed (likely includes a base + commission/incentives).
Ideal For:
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Sales professionals with a farming or mechanical background.
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Individuals who are technically minded and comfortable demonstrating equipment.
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Candidates willing to travel and engage directly with clients in the agri-sector.