TFG Store Manager: Relay Jeans x1
Job Details
Job Title: Store Manager (45hr)
Brand: Relay Jeans
Company: TFG
Job Identification: 11780
Job Category: Stores
Employment Type: Permanent, Full-time
Location: Goldfields Mall, Welkom, Free State
Work Arrangement: On-site
Posting Date: 26 February 2026
Closing Date: 3 March 2026
Employment Equity: Preference given to candidates from designated groups in terms of the Employment Equity Act
Job Overview
TFG is recruiting a Store Manager (45-hour) for Relay Jeans at Goldfields Mall, Welkom. This on-site, full-time role is ideal for a youthful, brand-aligned retail leader who is sales-growth and KPI driven, with strong expense control, operational excellence, and a customer-first mindset.
As Store Manager, you will lead a high-performing team, drive turnover, manage stock and shrinkage, and deliver a standout denim retail experience aligned to Relay Jeans’ youthful, on-trend brand promise.
Key Responsibilities
Drive turnover to achieve and exceed sales targets and KPIs
Control store expenses and manage budgets effectively
Manage stock losses and ensure shrinkage remains within company standards
Lead people management activities, including recruitment, staff development, performance management, and employee relations
Execute in-store merchandising strategies and maintain brand standards
Deliver exceptional customer service by executing the customer service strategy
Ensure customer satisfaction by consistently meeting and exceeding customer expectations
Maintain strong operational controls and compliance with policies and procedures
Minimum Requirements and Qualifications
Matric (Grade 12)
Minimum 3 years’ retail experience, including at least 1 year in a store leadership role
Skills and Competencies
Customer service delivery and customer-focused approach
Sales leadership, negotiation, and selling skills
Managing the sales process and navigating customer challenges
Strategic sales planning and KPI management
Planning, organising, and policy adherence
Strong verbal communication skills
Leadership and team development capabilities
Ability to leverage digital communication with customers
Behavioural Attributes
Action-oriented with a strong sense of urgency
Builds and nurtures internal and external networks
Customer-focused with the ability to anticipate and meet customer needs
Effectively directs work to achieve team outcomes
Drives engagement, motivation, and accountability
Optimises work processes for efficiency and quality
Values diversity and fosters an inclusive team environment
About Relay Jeans & TFG
Relay Jeans is a South African speciality denim lifestyle brand, known for its youthful, on-trend products and expert denim store experience. The brand focuses on premium-quality denim designed for comfort and style.
TFG is an internationally diversified retail group with 34 speciality lifestyle and apparel brands. With a strong purpose-led culture, TFG offers employees meaningful careers, growth opportunities, and the chance to make an impact across the retail industry.
Application Process
Interested candidates are encouraged to apply online before the closing date.
Closing Date: 3 March 2026
Only shortlisted candidates will be contacted. If you are not contacted within a reasonable period after the closing date, please consider your application unsuccessful.