Sales and Technical Representative X1
Job Details
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Job Title: Area Manager / Sales and Technical Representative
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Industry: Agriculture
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Location: Free State (Bethlehem-based, regional responsibility)
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Employment Type: Permanent
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Salary: R50 000 – R60 000 per month
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Additional Earnings: Commission and attractive bonus structure
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Experience Level: Senior / Experienced (5–15 years industry exposure preferred)
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Recruitment Agency: Dante Personnel – Greenstone
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Consultant: Rene Otte
Job Overview
The Area Manager / Sales and Technical Representative is responsible for driving sales growth, managing key client relationships, and providing technical agricultural support to growers within the Free State region. This role combines commercial sales responsibility with hands-on technical advisory support, requiring strong crop knowledge, regional familiarity, and a mature, professional approach to customer engagement.
The successful candidate will work closely with farmers, offering product recommendations, technical guidance, and tailored solutions while expanding market presence and achieving sales targets. This position suits an experienced agricultural professional with strong interpersonal skills and a deep understanding of local farming practices.
Key Responsibilities
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Manage and grow sales within the assigned Free State territory
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Build and maintain strong relationships with local growers and key stakeholders
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Provide technical advice and product support to farmers
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Promote and sell agricultural products aligned with crop needs
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Identify new business opportunities and expand market share
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Conduct farm visits, field demonstrations, and trials where required
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Monitor market trends, competitor activity, and customer needs
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Achieve and exceed sales targets through effective territory management
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Prepare sales reports and provide feedback to management
Minimum Requirements
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Matric (Grade 12)
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Minimum of 3 years’ experience in agricultural sales
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Agricultural qualification (advantageous)
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Strong technical knowledge of one or more of the following crops:
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Maize
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Potatoes
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Sunflower
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Soybeans
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Groundnuts
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Familiarity with the Free State region and local growers (strong advantage)
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Valid driver’s licence
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Reliable personal transport
Skills and Competencies
- Strong sales and negotiation skills
- Technical agricultural knowledge and problem-solving ability
- Professional maturity and industry experience
- Excellent communication and relationship-building skills
- Self-motivated and results-driven
- Ability to work independently and manage a sales territory
- Strategic thinking and customer-focused approach