Regional Marketing Consultant: RA SC SFP x1
Job Details
- Job Title: Regional Marketing Consultant: RA SC SFP
- Company: Sanlam Group
- Location: Bloemfontein, Free State
- Job Grade: JG 8/9
- Employment Type: Not specified
- Date Posted: 31 August 2026
- Division: SanlamConnect – Succession Financial Planning (SFP)
Company Overview
Sanlam is a leading financial services group focused on supporting, growing and empowering clients through affordable, accessible and suitable financial solutions. The group serves clients primarily through face-to-face intermediary channels, supported by a network of tied advisors and independent brokers.
Succession Financial Planning (SFP), a wholly owned subsidiary of the Sanlam Group, operates within SanlamConnect and focuses on supporting Registered Financial Advisors (RFAs) in building professional practices while providing holistic financial planning solutions to clients.
Job Description
The Regional Marketing Consultant is responsible for executing and implementing national distribution marketing strategies at regional level. The position provides marketing support to regional business operations, contributes to business growth, coordinates marketing initiatives and assists with campaigns, events, sponsorships and worksite marketing activities.
The role also involves market and competitor research, stakeholder engagement, campaign performance monitoring and budget and expense management.
Key Responsibilities
- Execute and support marketing campaigns developed by the Head: Go-2-Market.
- Assist the Regional Business Manager with customised regional marketing plans and strategies.
- Provide focused regional marketing support to drive business growth.
- Assist with conferences, marketing sponsorships and corporate social investment projects.
- Collaborate with stakeholders to provide worksite and key-account marketing support.
- Execute campaigns for smaller regional worksites and key accounts.
- Conduct ongoing market and competitor research.
- Network and prospect to identify new business and marketing opportunities.
- Gather feedback on projects, campaigns, plans and sponsorships.
- Monitor and report on return on investment (ROI).
- Provide ongoing marketing support, including marketing materials and branding for national events.
- Assist with regional marketing activities and initiatives.
- Manage budgets and expenses under the oversight of the Head: Go-2-Market.
Minimum Requirements
Qualification and Experience
- Degree in Marketing, Commerce or Business.
- Experience within a financial distribution business in a sales or marketing role.
Knowledge and Skills
IT Skills
- Microsoft Office, including:
- Excel
- Word
- PowerPoint
- Outlook
- Knowledge of sales tools and packages such as SANFIN and SANPORT.
- MIS.
- SAP Hana.
- mWS.
Business Knowledge
- Knowledge of the financial services industry.
- Understanding of legislative compliance processes and practices.
- Knowledge of Service Level Agreements (SLAs) and worksite contracts.
- Understanding of worksites, other markets and their operations.
- Knowledge of sales and advice processes.
- Financial planning knowledge.
- Budget and expense management.
- Knowledge of sales tools and aids.
- Market segmentation.
- Marketing and sales principles.
- Marketing conferences and sponsorships.
- Knowledge of value propositions for different market segments.
- Market, client and product segmentation.
- Strong commercial and business acumen.
Key Competencies
- Strong planning and coordination skills.
- Excellent relationship and partnership-building abilities.
- Good communication and presentation skills.
- Ability to influence stakeholders and gain commitment.
- Structured and organised approach.
- Results-driven and sales-oriented mindset.
- Strong problem-solving abilities.
- Determination and resourcefulness.
- Ability to work collaboratively and adapt to changing requirements.
Personal Attributes
Successful candidates should demonstrate the ability to:
- Cultivate innovation.
- Maintain a strong client focus.
- Drive results.
- Collaborate effectively.
- Demonstrate flexibility and adaptability.
- Be resourceful and action-oriented.
- Plan and align activities with business objectives.
- Optimise work processes.
- Communicate effectively.