Special Events Manager- Coca-Cola x1
Job Details
- Job Title: Special Events Manager
- Company: Coca-Cola Beverages South Africa
- Location: Bloemfontein, Free State, South Africa
- Job Type:Permanent, Full-time
- Closing Date: 16 April 2026
- Reference Number: CCB260409-12
Job Purpose
To develop and execute special events strategies that:
- Strengthen brand visibility
- Increase market share
- Drive revenue growth
Key Focus Areas
- Execution of special events plans
- Budget management
- OPEX (operational expenses) control
- Asset management (coolers, vehicles, branding)
- Compliance with company standards (RACM)
Key Responsibilities
Event Planning & Strategy
- Develop and implement regional special events plans
- Align events with overall business and marketing strategy
- Identify new event opportunities to grow brand presence
Collaboration & Stakeholder Management
- Work with Brand, Sales, and Commercial teams
- Build and maintain strong stakeholder relationships
- Partner with event organisers and customers
Execution & Performance
- Drive execution of events through the events team
- Ensure all events meet company standards
- Monitor effectiveness and improve ROI
Budget & Cost Management
- Manage and control event budgets
- Ensure cost efficiency and adherence to financial plans
Asset Management
- Manage event equipment (coolers, vehicles, branding materials)
- Ensure assets are used effectively and maintained properly
Reporting & Analysis
- Compile reports on:
- Event performance
- Product categories
- Market impact
- Use data to improve future events
Training & Team Development
- Train and coach the Special Events team
- Build team capability and performance
Compliance & Safety
- Ensure compliance with:
- Health and safety regulations
- Legal requirements
- Company policies
Minimum Requirements
Qualifications
- Relevant qualification in:
- Sales
- Marketing
- Public Communication
Experience
- 5–7 years in:
- Sales and/or Marketing
- Experience in:
- Events or experiential marketing (advantageous)
Skills
- Computer literacy (MS Office)
- Strong communication and leadership skills
- Strategic thinking and planning
- Budget and financial management
- Stakeholder engagement
Knowledge Required
- Marketing and sales principles
- Market trends and competitor analysis
- Distribution systems
- Customer service standards
- Business systems and processes
Ideal Candidate
Someone who:
- Has strong experience in marketing or events management
- Is strategic, creative, and results-driven
- Can manage budgets and teams effectively
- Has excellent communication and relationship-building skills
- Understands market trends and brand positioning
Important Notes
- Preference may be given to equity candidates
- Must meet minimum requirements to be considered
- Additional criteria may be used for shortlisting