Field Sales Manager – Free State x1
Job Details
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Job Title: Field Sales Manager – Free State
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Location: Bloemfontein, Free State
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Industry: Beverage / FMCG
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Employment Type: Full-time
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Reporting To: Regional Sales Director / Sales Manager
Job Overview
The Field Sales Manager (FSM) is responsible for driving new business and expanding existing accounts within the Free State region. This role focuses on managing relationships with on-consumption outlets, corporate retailers, franchise outlets, and independent liquor chains. The FSM will implement sales strategies, manage promotional activities, and ensure optimal product placement to maximize revenue. This position requires a results-driven individual with strong commercial acumen, excellent communication skills, and a deep understanding of the beverage retail market.
Job Description / Key Responsibilities
1. Sales Management
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Implement and develop promotional activities to drive sales growth.
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Influence retail pricing within liquor segments.
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Maintain stock levels and ensure optimal product availability.
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Use commercial arguments, calculations, and data to influence customer decisions.
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Ensure prime product placement in both cold and ambient areas.
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Manage Below-The-Line (BTL) marketing and activations.
2. Administration & Reporting
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Set pre-call planning objectives for sales visits.
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Compile and submit daily and weekly reports.
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Manage all sales-related administrative tasks efficiently.
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Address and resolve customer and consumer complaints and queries.
3. Outlet Service & Relationship Management
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Build and maintain strong business relationships with clients.
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Maintain regular customer call frequency and coverage.
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Conduct account reviews to monitor performance and growth.
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Ensure excellent customer service to strengthen brand loyalty.
Requirements / Qualifications
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Matric certificate or equivalent.
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Bachelor’s Degree or similar qualification in Sales/Marketing.
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Minimum 2 years’ experience in Sales/Marketing within a FMCG environment.
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Valid, unendorsed Code 8 driver’s licence.
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Proficiency in Microsoft Office.
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Merchandising experience preferred.
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Beverage industry experience strongly preferred.
Preferred Skills & Competencies
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Strong interpersonal and relationship-building abilities.
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Ability to work independently and manage time effectively.
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Persuasiveness and strong selling skills.
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Results-oriented with a strong achievement mindset.
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Knowledge of beer products and related industry processes.
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Exceptional verbal communication skills.
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Commercial awareness and understanding of On-Consumption (On Con) segments.